Normally. Unlocking transformative potential through the mindful application of data and AI.

We build digital products and services that generate new value and radically improve efficiency.

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Google logoIKEA logoSpotify logoNHS logoPanasonic logoBBC logoVW logoUN logoNokia logoJLR logo

Latest work

Panasonic
PanasonicWELL
From three days to 30 seconds — accelerating response times for PanasonicWELL’s concierge business.
NHS
NHS
From discovery to launch in 12 weeks — using AI to make knowledge sharing work for the NHS.
IKEA
IKEA
Unlocking the potential of untapped data — using household data and AI to develop new services and revenue streams for IKEA.

Get in touch

[email protected]