Normally. Unlocking transformative potential through the mindful application of data and AI.

We build digital products and services that generate new value and radically improve efficiency.

Google logoIKEA logoSpotify logoNHS logoPanasonic logoBBC logoVW logoUN logoNokia logoJLR logo
Google logoIKEA logoSpotify logoNHS logoPanasonic logoBBC logoVW logoUN logoNokia logoJLR logo

Latest work

PanasonicWELL
From three days to 30 seconds — accelerating response times for PanasonicWELL’s concierge business.
NHS
From discovery to launch in 12 weeks — using AI to make knowledge sharing work for the NHS.
IKEA
Unlocking the potential of untapped data — using household data and AI to develop new services and revenue streams for IKEA.

Get in touch

[email protected]