Normally Mindful application of AI

We develop AI applications for some of the world’s most important organisations.

Normally unlocks the transformative potential of AI for clients including IKEA, Google, Panasonic, and the NHS.

We work at the intersection of human-centred design and AI engineering, applying AI to enhance operational efficiency and growth, and deliver innovative AI-enabled products and services.

Open positions

We have a number of open positions and are particularly interested in people who are curious about the opportunities and challenges for AI. We explicitly welcome hybrids, generalists and polymaths. If you don't find the right position for you below, please don’t be discouraged. To make a general application, send your portfolio and/or CV to